Had a great opportunity to sit and talk with the Dr. Jon Kleinberg today (also attended his session along with Dr. Eva Tardos last night @ Yahoo! HQ) about what we are up to at Centerd and how we are mixing the known social elements with other real-life entities that do not exist in other existing social networks today. While talking to him it occurred to me that how different entities can actually contribute to different threshold levels in the spread of social networks. If you haven't already you should really read up some of his publications, absolutely fascinating stuff!
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